Abstract
The article presents the results of an analysis of the potential impact on readers of lexemes with secondary metaphorical meanings (source domain THEATER) used in articles published in the Russian-language press published in Latvia (in 2012–2022). The study was conducted on the basis of linguistic material taken from socio-political press articles published in five Latvian newspapers, both from print and electronic versions. The study, conducted with the help of semantic and contextual analysis, showed that the authors of the analyzed texts use theatrical metaphors that can evoke negative connotations in readers, but examples of the use of such lexemes are not numerous. The emotional impact on the audience is limited by the fact that the metaphorical meaning of the analyzed units is often an already obliterated meaning.
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