Abstract
The article is devoted to the research of the peculiarities of the legal protection of trademarks, which are means of individualization of participants in civilian circulation, in accordance with the domestic legislation of Ukraine, international treaties and national legislation of certain European countries. It is stated that this object of intellectual property rights today is a very important strategic asset, a prerequisite for successful development of the country and maintenance of international economic relations, therefore the legislation in this sphere should correspond to the present. The necessity of improving the legislation of Ukraine based on the experience of foreign countries is substantiated.The problematic questions of the definition of a trademark concept are considered. The historical features of the establishment of a trademark institution as an object of intellectual property and its transition from the economic sphere to the legal.A description of the basic legal acts in this area and their interrelation is presented. The necessity of legislative definition of sound, collective trademarks, as well as the principle of conscientiousness and morality in registration of these objects is emphasized. These are the most important signs of trademark security.
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