Abstract
The terms left and right can refer to spatial or political orientations. We hypothesized that a match (vs. mismatch) of spatial position and political orientation would lead to more positive political judgments. In three experiments, German participants (total N = 517) evaluated statements from the political left-wing and right-wing spectrums as well as German political parties presented either on the left or on the right side of their screens. When statements were presented on the left, politically left statements as well as left-wing parties were evaluated more favorably than when these statements were presented on the right. Conversely, politically right statements and right-wing parties were evaluated more favorably when the statements were presented on the right versus left side of the screen. Cultural conservatism, need for cognitive closure, and openness to experience were assessed but did not mediate these effects. We discuss theoretical and practical implications of the results.
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