Abstract
Abstract This paper surveys the attitudes on the use of computers for aesthetic communication. In spite of the proliferation of computer art software and the popularity of art galleries on the world‐wide web, many artists still find it difficult to accept computer art as a form of art. Many of them find only commercial values in computer art. To understand the latent attitudes constituting this rejection, a survey was conducted among high school students and the data was analysed with LISREL structural equation modelling techniques. Results indicate that aesthetic concerns, conservatism, and stereotypes are the major factors accounting for the negative attitude. Implications for system design to overcome the negative attitudes are discussed.
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