Abstract
The purpose of this study is twofold: first, to take an initial step toward determining whether leadership theory is valued in public relations (PR) undergraduate education; second, to explore the focus on leadership as a distinct pedagogical concentration within the leading undergraduate PR programs in the United States. The results indicate that most departments offer one or two leadership-specific courses within the PR curriculum. However, PR instruction focuses more on skills training than leadership theory. It appears that PR professors do an adequate job teaching students good management skills, but curricula need more focus on theoretical understanding of leadership and application within the PR profession.
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