Abstract
Heads of State’s televised addresses can transmit the population very relevant infor- mation, mainly during periods of crisis, but they can also contribute to create and diffuse an orator’s ethos favourable to the exercise of their functions. Starting from the hypothesis that the construction of this ethos depends, to a large extent, on the social image that the country’s legal system attributes to the Head of State, we mean, in this article, to make a comparative analyse of two speeches: the one performed by president Macron after the beginning of the “yellow vests” crisis and the one that the king of Spain, Felipe VI, gave after the referendum about Catalonia’s independence
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