Abstract

AbstractSocial media use by law enforcement agencies has been on the rise in recent years. Given that engaging with the community online has shown significant impact for businesses, there is reason to believe that law enforcement agencies will also benefit from this type of media use. However, success with social media is contingent upon user engagement. Research on law enforcement agencies’ social media use is limited, and examinations of community engagement with law enforcement via social networking sites such as Facebook are non-existent. This study adds to the literature by examining user engagement with social media posts from a law enforcement agency in a large metropolis in Louisiana. Findings indicate that there are significant differences in engagement by the type, time, and content of the posts. Based on these findings, implications for practitioners and law enforcement agencies are discussed.

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