Abstract
Television is the important source of information education and entertainment in Indian society. This reflects social reality in real time. Some stereotypes of society have also been showed by Indian television. It can be seen that use of regional languages in Hindi serials are increasing day by day and there is no language bar in Hindi TV serials. Inter regional migration the reason behind this phenomenon. Rapid increase of this language glued more people to TV sets. In the COVID crisis when people are forced to sit at home they have nothing to do and most importantly they don’t go outside they had only one option in the context of Info edutainment and it was Television. This also increased the viewership of Hindi serials. Current study is about to find out the actual reason to use this language and situation would have also seen in which particular verbatim and satires are going to be used. This research paper also study the content of Hindi soap opera in which rapidly accelerating linguistic change has been noted. This research paper is based on a comparative study and content analysis study between top three Hindi serial according to TRP to show the regional language used and is that language the reason to reach top. KEYWORDS: Regional Language, Satires, Situation, Verbatim, linguistic change, content
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