Abstract
Langeberg Co-operation was founded in 1938 out of a need for infrastructure to promote the fruit and vegetable industry in the Langeberg area. The town Ashton as centre of the co-operation subsequently expanded substantially. The big orders during the Second World War boosted the co-operation, but the marketing policy had nevertheless to be adjusted to the war economy. After the war a deliberate national publicity campaign stimulated Langeberg production. To strengthen its position thereafter during the lapse in the South American economy the co-operation took over four other canning companies in 1954. This highlight in its history would, however, signify danger.
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