LABOUR MARKET TRENDS TEACHING IN TOURISM INDUSTRY IN THE CONTEXT OF EUROINTEGRATION PROCESSES

Abstract

The paper covers the problems of teaching a course of English for Specific Purposes for students majoring in tourism in higher educational establishments (HEIs) in Ukraine. Communicative competence is a part of a professional competence of specialists in the field of tourism. In Ukraine successful tourism industry development and the increasing flow of international tourism substantiates the stakeholders’ demand for improving tourism industry employees’ knowledge and skills of English for Specific Purposes, namely their communicative competence in tourism English. Consequently, tourism ESP teaching methodologies and materials in HEIs in Ukraine need further improvement in order to correspond to the educational and qualification requirements and the stakeholders’ demand. The obtained results contribute to the improvement of needs analysis of learning tourism English and tourism ESP course development in HEIs. Needs analysis is covered in terms of its importance and content as the first step to successful ESP course development. Communicative competence in tourism English is considered according to its three components: the linguistic (the knowledge of and the ability to use lexical elements, grammatical resources, perceive and produce the language in particular contexts orally, in writing and reading), the discourse (actual usage of English in the specific conditions in which communication takes place) and the intercultural (deal with specific professional situations in a diverse social and cultural context). Integration of the development of “soft skills” into ESP lessons has been substantiated. Having analyzed the concept of communicative competence in tourism English, course development peculiarities have been considered.