Abstract
This article explores the entire scientific production concerning Berlusconi’s political journey, pausing especially on contributions that focus on political communication. The author identifies three main thematic areas, which have been extensively looked at by the scholars and political observers. The three areas are: 1) Berlusconi and Forza Italia’s contribution to the transformation of political communication during the 1990s; 2) the effects of Berlusconi’s political communication on voters’ political behaviour; 3) the analysis of Berlusconi’s language. compol1/2004 25-02-2004 19:28 Pagina 195
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