Abstract
In recent years, social media have incorporated into their communications the use of filters for published images, specifically, the profile photos. Within Facebook, these image filters have been presented frequently to express support or rejection to some social or political causes. This paper analyzes the case of the French flag filter in Facebook, used the days after the terrorist attacks in Paris in November 2015. Beyond the filter itself, the work analyzes the different reactions that arose inside the network motivated by the use of these images. To carry out this exercise, an image hermeneutic analysis is applied to these images. This method is based on the proposals of Erwin Panofsky in iconography and iconology and aims to review the ideological and identity questions underlying down the use of these filters in the images of networks.
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