Abstract
The daily press in several Western Coun- tries is subjected to certain market, psycho- logical and economic inspired changes that threaten its very existence. This study at. tempts to analyse the crisis facing the present daily press, with a more pertinent emphasis on the daily press in South Afri- ca. From a survey of the literature and pilot Interviews, several factors were identified as having a profound influence on the daily press in Western countries. A qualitative questionnaire was constructed to assess the extent to which these factors contribute to the crisis facing the daily press in South Africa. The outcome of this investigation in- dicates that the daily press in South Africa should reconsider their functions, content and sources of income in order to adapt to the fast changing needs of the media mar- ket, the advertiser and the reader.
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