Abstract
Social media not only makes the user a communicator but can move public space. Social<br />media becomes a forum where fellow users are related and have their own constructions.<br />At this stage social media presents the wearer both individually and in groups. Currently<br />in public spaces, hijab has become an increasingly common sight. Almost no place,<br />circle or institution is not touched by the hijab. The spread of the use of hijab as a<br />fashion trend among young people today is dominated by figures from Dian Pelangi and<br />the Hijabers Community. Hijabers Community, has constructed the meaning of hijab<br />according to their own. There is a shift in the meaning of the veil itself. Headscarves<br />of the past and present have different meanings. In the past wearing a headscarf was<br />a symbol of women’s obedience to the teachings of their religion, while now wearing a<br />headscarf became a lifestyle pattern. Muslim fashion is undergoing a very rapid change<br />and the presence of models that are good looking, stylish, and fashionable. This Hijabers<br />phenomenon can not be separated from the use of social media, namely Instagram as a<br />virtual public space. Through the instagram of Muslim women today the dialogue is their<br />identity through their appearance. Appearances on Instagram contribute to interpreting<br />the discourse about beautiful concepts by Muslim women. Through an existing Instagram<br />account, it becomes a space to show someone in the virtual world. Instagram, which is a<br />friend network, has indirectly formed a virtual community.<br />Keywords: Virtual society, social media, Instagram, the phenomenon of hijabers
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