Abstract
Abstract This chapter focuses on the different types of knowledge that are shared within an alliance relationship, and how the knowledge exchanges between different partners can influence the development of a larger alliance strategy. It presents a conceptual model, the Partner Resource Exchange Model, that addresses the nature of the knowledge resource exchange based on three critical dimensions of knowledge (tacitness, specificity, and complexity), as well as the role of the partner in an industry context (complementor, competitor, supplier, customer, and other). Alliance announcements from two major computer hardware firms: Sun Microsystems, Inc. and Dell Computer Corporation, from 1990 to 1998, were analyzed to illustrate the application of the model.
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