Abstract
The purpose of this paper is to analyse the relationship between eco-innovation process and knowledge management (KM) from the perspective of tools and practices, in the initial stages of the product development process. Knowledge management can help to develop behaviours and practices that stimulate green knowledge and improve organisations’ eco-innovation performance. The analysis of the relationship between eco-innovation process and knowledge management in the initial stages of the product development process was performed using three tools: the Standard Design Process Form (SDPS), The STRETCH Methodology and the Product Ideas Tree (PIT) Diagram. The results show that the eco-innovation tools contribute significantly to the creation of knowledge in the early stages of the product development process, as evidenced in the selection of the best ideas and in the reduction of uncertainties on environmental and market opportunities.
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