Abstract
Nowadays, organizations continuously improve their performance through refining the knowledge where the study focuses on Knowledge Management (KM) processes and approaches to increase innovation quality. KM is important as fairs are progressively competitive, and the rate of innovation is rising. The purpose of the study is to investigate how KM affects innovation and describe how social network channels are used to communicate and exchange knowledge with each other in Information Technology (IT) projects. The data were collected from 208 analysts of IT companies in Pakistan through Google form. After the reliability analysis, the data were analyzed through descriptive and multiple regression analysis. The analysis outcome showed that the relationship of knowledge management process and approaches has a significant and positive impact on innovation, which ascertains that KM Process develops relevant expertise for encouraging innovation.
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