Abstract
The term ‘knowledge’ is getting increased importance as the economy is becoming progressively knowledge intensive. Contemporary view of innovation management is acknowledging knowledge as the most effective source of innovation. Success of the business depends on how successfully knowledge is used for innovation. As a result, organizations are increasingly embracing knowledge strategy for their innovation scheme. Incorporating knowledge in the innovation process; building innovative capabilities and identifying essential features of a knowledge innovative organization are the key concerns of this study. Knowledge is a context specific notion. In this case study, the use of knowledge for innovation has been analyzed from an individual organization point of view so that contextual elements of a knowledge in-novative organization can be identified more precisely along with the institutional implications. Thus, this article would be able to provide a good number of meaningful indications in using knowledge for innovation; it would also shed light on constant capability building for innovation; nurturing of creativity and developing of knowledge infrastructure of a knowledge innovative organization. In addition, this study will be revealing the true nature of knowledge strategy and its application in the context of a developing country.
Highlights
Nowadays innovation is one of the mostly used business strategies
The most significant finding is that - knowledge strategy in Amber Food Limited (AFL) was not deliberate
AFL embraced a holistic approach of knowledge strategy
Summary
Nowadays innovation is one of the mostly used business strategies. Organizations are acknowledging the necessity of knowledge in their business strategy and attempting to incorporate knowledge in their innovation process. The irony is that the market is saturated with many similar (me, too) products. Consumers do not find any significant difference They (consumers) are indifferent to the products. Firms are being deprived from gaining any benefit from their innovation. In these circumstances, a newer perspective has emerged to gain maximum benefit from both the concepts – in novation and knowledge. A newer perspective has emerged to gain maximum benefit from both the concepts – in novation and knowledge This new perspective can be termed as ‘knowledge innovation’. Knowledge is the key driver for innovation and organization renewal in the form of capacity development
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