Abstract

All countries in South Eastern Europe (SEE), in particular countries emerged from ex-Yugoslavia, are going through the transition process for many years. Switching from one economy to another, from closed and centralized to open and free market economy, has forced many companies to change their working and operating culture, especially the communication culture. Hence, the entire economy has started to learn new rules of the global market, new working culture, and they needed to understand, launch and to execute them, especially undeveloped countries such as Kosovo. Having this in mind, not only the organizations needed to change, but the most important was that individuals within those countries needed to change their working and communication culture. This study highlights the importance and explores the contributions of the importance of knowledge within the organization and the role of resources and information toward developing and enhancing new organizational value. Additionally, as the market is becoming more open for new entries, highly decentralized organizations are operating across a broader range of countries, without tending to centralize their operation to a single location. Hence, this has minimized the importance of a geographic area (as well as the home region) and is no longer treated as a priority to be the primary base for any (or all) functional area of global organizations. Many functions that are part of every organization, such as its resources and access to the needed information, are seen as the most important and crucial source of knowledge. As revealed by the study, many tools are developed for creating new added organizational value.

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