Abstract
KJLH-FM's Peabody Award winning Front Page programme was transformed in 1992 during the Los Angeles civil unrest. Ten years later, the internet provided the impetus for KJLH to present its community issues to a national audience, while continuing its commitment to local listeners. This case study examines how one small community commercial radio station extended its audience through streaming its popular and controversial public affairs programme across the internet. KJLH-FM, with only 5,600 watts of transmitting power, has embraced new technologies in its efforts to extend its audience across the USA and beyond, and to remain competitively and civically engaged in a highly deregulated and consolidated marketplace.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Convergence: The International Journal of Research into New Media Technologies
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
