Abstract
Key Factors in Reputation of Wines: Analysis of Wine-Production in Central Italy
Highlights
At the present, Wine is considered as a symbol of quality, as a smart lifestyle, as a modern approach to consumption, able to join the pleasure in assess taste and quality in foodstuffs with the emotions strictly related to the tradition and to the culture of a specific territory
It seems important to think a wine market that consider this strong interaction between different systems strictly related to the wine one, in order to transfer to the consumers the suitable reputation created by all these factors
Different recent studies are focused on these aspects to define the dynamics of rural development and of the agro-food market [1]
Summary
Wine is considered as a symbol of quality, as a smart lifestyle, as a modern approach to consumption, able to join the pleasure in assess taste and quality in foodstuffs (or in this case in drinks) with the emotions strictly related to the tradition and to the culture of a specific territory. It seems important to think a wine market that consider this strong interaction between different systems (touristic, environmental, socio-cultural and others) strictly related to the wine one, in order to transfer to the consumers the suitable reputation created by all these factors. Different recent studies are focused on these aspects to define the dynamics of rural development and of the agro-food market [1]. It is demonstrated that some kind of development, in rural areas, depend from the capacity to exploit the opportunity offered by macro dynamics. It happens for example when a traditional product uses a local and collective reputation to find a better position in the final market
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