Key factors for e-commerce business success

Abstract

For the key factors of competitiveness or key success factors for an e-commerce business, there have been many studies and papers to examine and clarify the causes and backgrounds of success in e-commerce marketplace. Though these trials and attempts have covered remarkably broad factors, most of them have weakness and limitations in that focusing relatively narrow perspectives applicable to e-commerce service, applications-level. To resolve these limitations and show broaden perspectives to be considered in clarifying the key success factors for an e-commerce corporate, this paper adopts the concepts and methodologies used in strategic management field such as value chain analysis and balanced scorecard (BSC). By adopting those concepts and methodologies, we try to provide the corporate-level key success factors for e-commerce business. The key success factors for an e-commerce business suggested in this paper are composed of three perspectives: tangible assets, intangible assets and processes. By reflecting many aspects to be considered in clarifying essential competitiveness factors, we give corporate a thorough lookout for key success factors of an e-commerce and suggest a guideline to follow in the course of obtaining competitive advantage in e-commerce industry