Abstract
In a context of globalized higher education, new stakeholders have emerged, and building stronger relationships between them is of the utmost relevance in today's environment. The approach from the graduate perspective helps reinforce bonds and manage lifelong learning in an innovative way. This study empirically tests a model that includes variables such as university image, student–professor interaction, satisfaction, identification, and loyalty, which are topics of increasing relevance for competitive and innovative universities. The results show the relationships among the variables, which can explain loyalty behavioral intentions. The article concludes with the managerial implications of the study.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
