Abstract

ABSTRACT Scholars have long debated whether and to what extent citizens punish political candidates for explicitly racist rhetoric. However, few studies explore whether a similar dynamic occurs when explicitly sexist messages are conveyed on the campaign trail. Do citizens recoil when exposed to explicitly sexist messages? To investigate this question, we exploit the unique opportunity afforded by the release of the “Access Hollywood” tape during the 2016 U.S. presidential campaign. Using data provided by the 2016 Cooperative Congressional Election Study and employing a variety of analytic approaches, we find consistent evidence that the release of the tape modestly, though significantly, reduced support for Donald Trump during the 2016 campaign. Surprisingly, these effects were similar among men and women, but they were noticeably larger among Republicans compared to Democrats.

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