Abstract

The following research has been based on the company profile and capital structure of JP Morgan. The notion was to analyze and find the fault lines for a potential employer. In this research, it has been clear that the brand name and reputation of JPM acts as a strong influence over the market. However, because of the economic meltdown in the market, the total debt to equity ratio and cost of capital has drifted away from the ideal value. It was analyzed that SVA model is more appropriate for analyzing the performance of the shareholders as well as the organizational structure of the company. The recent and potential merger and acquisitions are analyzed and thus far a potential synergy is established between Viacom and JPM. The discussion of HRM as well as other sectoral review also substantiate dif erent the assertions made in the report

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