Abstract
The paper aims at looking into the examples of most popular literary induced tours on the European continent in order to establish interconnectivity between works of fiction as created cultural forms and their impact on tourism industry and consumer society. Accordingly, not only does the human urge to travel refer to the phenomenon of escapism and escapism into fictional, but it is also intrinsically linked to the fact of recreating oneself, i.e. finding one's own destiny/destination. Therefore, the focus is on the acknowledgement that fictional is employed in the non-fictional setting so as to produce man-made tourist attractions. Thus, the illusion of the fictional is perpetuated into the actual places used as attractions for avid readers and cinephiles. For instance, 221b Baker Street in London known as the Sherlock Holmes's home is recreated in reality and made into a museum for those intrigued by the mystery of Conan Doyle's fiction. The tourist is thus perceived both as a consumer and homo ludens in the postmodern contemporary context. The same way as a reader immerses into the text, the tourist embarks on a journey. Thus, various literary tours represent a twofold experience of the fictional world.
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