Abstract
This article is a general introduction to the cultural impact of Jin Yong’s works beyond original serialization as they contribute to the construction of the “kungfu industrial complex”—a complicated, multi-dimensional cultural/business matrix related to the production and consumption of Jin Yong’s (and other martial arts writers’) works and legacy. Three selected overlapping areas of impact of Jin Yong’s novels introduced in this article include: kungfu cultural literacy; rhetorical kungfu; and kungfu star power. Kungfu cultural literacy presents a broad look at the cultural content of Jin Yong’s works. Examples highlight Jin Yong’s contributions in each of these areas. Rhetorical kungfu is demonstrated through analysis of Jin Yong’s humorously subversive language in The Deer and the Cauldron and The Demi-Gods and Semi-Devils. Analysis of kungfu star power sketches the role of Shaw Brothers Studios and their TVB actors training program with particular attention to the careers of “The Five Tigers of TVB.”
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