Abstract
The article analyses the scale of, and reactions to, print media coverage of the dying from cancer in 2009 of young British media celebrity Jade Goody. Some sociologists have argued that death is sequestrated, with the dying body particularly hidden and problematic; hence the sociological significance of the intense and high profile coverage of Jade's final weeks. In particular, the baroque emotionality of press photos, especially those which glamorised her baldness (the result of failed chemotherapy), challenges the sequestration thesis. Reactions were complex, with criticism of her public dying mixed with criticism of reality television in general, together with class prejudice. New media's blurring of public and private creates new arenas for publicising the bodily, personal and emotional experience of dying, while at the same time affirming the public/private boundary so that the ordinary dying of ordinary people remains substantially hidden.
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