Abstract

This chapter examines the process of stylistic remediation at work in the adaptation of a comic book to a film and how it is used by a media conglomerate as a means to unite its transmedia properties. It uses Edgar Wright's adaptation of Bryan Lee O'Malley's comic series, Scott Pilgrim vs. the World, as a case study and shows how the comic book's stylistic remediation became a type of transmedia style. The chapter first explains what makes film and comic books distinct media forms by identifying their ontological differences before defining the formal properties that are being remediated in Scott Pilgrim. It then considers how stylistic remediation can become a form of transmedia style through O'Malley's work in the Scott Pilgrim series. Scott Pilgrim vs. the World (2010) did poorly in the box office, which the chapter argues diminished a rich trajectory of stylistic remediation in comic book adaptations.

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