Abstract
We introduce a population-level perspective on the longstanding debate on displacement versus complementarity by recognizing that an individual's social interactions are dependent on emerging media use patterns in the wider population. Our longitudinal, cross-regional analyses at the population-level and individual-level indicate that two opposing forces coexist: individual Internet use and individual face-to-face (f2f) interaction are positively correlated, suggesting complementarity. However, local peers' Internet use and individual f2f interactions are negatively related, suggesting displacement. Interestingly, when social networking site uptake is high, individual Internet non-use is associated with a more pronounced negative association between peers' Internet use and individual-level f2f interactions. We discuss the implications of coexisting individual-level complementarity and population-level displacement for both users and non-users.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
