Abstract
This article challenges the widely accepted understanding that corporate communication has been professionalised through its development from traditional press relations into integrated multi-stakeholder management. Based on a cross-cultural survey in Austria, Germany, Switzerland, Australia and Indonesia, we analyse the links between expertise, autonomy and value-orientation indicating the professionalism of senior communication managers on the one hand, and the perceived relevance of organizational environments on the other. Overall, the results show that professionalism in a traditional sense does not promote a wider perspective when dealing with organizational environments. Instead, the more professional practitioners are, the more they focus on the media.
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