Abstract

One of the concepts that have a strong and dominant effect in transforming the culture, individual, and society of social media has been privacy. Everything that belongs to our domestic space in modern times, which should not be known/seen by others, is made public by ourselves in the postmodern age with new media tools. In social networks focusing on vision and surveillance, privacy is restricted, eliminated, or stretched by individuals themselves for the creation of ideal profiles. The privacy settings that a person thinks are under his control seriously affect the way he uses social media. This chapter will try to determine which subject/situation/images are perceived as intimate among university students, and how the boundaries of social media and privacy are drawn and transformed. The study is based on the assumption that the level of privacy awareness and the level of knowledge control influence the quality and frequency of social media sharing of users.

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