Abstract

AS THE CHEMICAL INDUSTRY confronts the crisis now gripping world financial markets, glass and ceramics maker Corning shows at least one way to survive: keep investing in R&D. Without a strong R&D pipeline, the once high-flying firm might not have made it to the ripe old age of 157, nor would Corning have been around to celebrate an R&D organization that is now 100 years old. Seven years ago, Corning, with headquarters in the New York town from which it took its name, had a near-death experience when the telecommunications industry bubble burst. Demand for glass fiber-optic cable all but disappeared, and Corning’s sales fell almost by half to $3.2 billion between 2001 and 2002. Losses went into the billions of dollars. Shares that had traded above $100 in the summer of 2000 plunged to around $2.00 in September 2002. R&D could have been decimated and the firm might never have celebrated 100 years ...

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