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Investor Relations, Firm Visibility, and Investor Following

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ABSTRACT We examine the actions and outcomes of investor relations (IR) programs in smaller, less-visible firms. Through interviews with IR professionals, we learn that IR strategies have a common goal of attracting institutional investors and that direct access to management, rather than increased disclosure, is viewed as the key driver of the strategy's success. We test for the effects of IR programs by examining small-cap companies that hired IR firms in a differences-in-differences research design with controls for changes in disclosure and determinants of the decision to initiate IR. Relative to a matched sample of control firms, we find that companies initiating IR programs exhibit greater increases in institutional investor ownership and a shift toward investors that normally would not follow the companies. We also find greater improvements in analyst following, media coverage, and the book-to-price ratio. Our results indicate that IR activities successfully improve visibility, investor following, and market value. Data Availability: All analyses are based on publicly available data.

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Investor Relations, Firm Visibility, and Investor Following
  • Jan 1, 2007
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  • Brian J Bushee + 1 more

Investor Relations, Firm Visibility, and Investor Following

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Professional Investor Relations within the Firm
  • Jan 1, 2014
  • The Accounting Review
  • Marcus P Kirk + 1 more

ABSTRACT: This paper investigates the effect of investments in internal investor relations (IR) departments on firm outcomes. We find that companies initiating internal professional IR experience increases in disclosure, analyst following, institutional investor ownership, liquidity, and market valuation relative to a matched sample of control firms. We also examine the differential impact the exogenous shock of Regulation Fair Disclosure (Reg FD) had on firms with an established professional IR department. We find these IR firms more than doubled their level of public disclosure post-Reg FD. Despite IR firms losing a potential communications channel following Reg FD adoption, we find they did not suffer adversely and instead show a post-Reg FD increase in analyst following, institutional investors, and liquidity relative to a control sample of similar non-IR firms. This implies that the effectiveness of professionalized internal IR increased post-Reg FD consistent with IR firms being relatively better positioned to navigate the more complicated regulatory environment. JEL Classifications: D82; M41; G11; G12; G14; G24 Data Availability: Data are publicly available from the sources identified in the paper with the exception of the membership data from the National Investor Relations Institute, which is a proprietary dataset.

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Investor relations, information asymmetry and market value
  • Aug 25, 2015
  • Accounting and Business Research
  • Vineet Agarwal + 3 more

Evidence to date on the market value of investor relations (IR) strategies is limited. We test the market relevance of IR activity directly employing a proprietary database measuring IR quality across all firms listed on NYSE, Amex and NASDAQ. Although, in theory, ‘repackaging’ and communicating existing information should have no market impact, we find that firms with higher quality IR strategies are rewarded with significantly higher valuation multiples. In addition, increase in IR quality is associated with increases in analyst following and liquidity. Overall, our findings are generally stronger for small firms which are more likely to be ‘neglected’. Our evidence is consistent with effective IR successfully raising firm visibility leading to enhanced recognition and reduced information asymmetry in line with Merton (1987) and thus ‘fairer’ firm valuation as argued by IR professionals.

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The value of (private) investor relations during the COVID-19 crisis
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The value of (private) investor relations during the COVID-19 crisis

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Investor relations and corporate governance in the global energy sector: A theoretical review of best practices and their application in emerging economies
  • Oct 23, 2024
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Investor relations and corporate governance are critical components in ensuring the sustainable development and operational efficiency of companies within the global energy sector. This theoretical review explores the best practices in investor relations and corporate governance, particularly focusing on their application within emerging economies. The global energy sector is highly capital-intensive, requiring robust governance structures to manage risks, ensure transparency, and align the interests of stakeholders. Effective investor relations strategies foster trust, provide timely and accurate information, and enhance shareholder engagement, all of which are essential for securing long-term investments in energy projects. Corporate governance, on the other hand, ensures accountability, compliance with regulatory frameworks, and ethical management practices. The review highlights best practices in corporate governance, including the establishment of independent boards, strong leadership, risk management frameworks, and the importance of environmental, social, and governance (ESG) criteria in decision-making processes. In terms of investor relations, strategies such as proactive communication, regular financial disclosures, and engagement with both institutional and retail investors are identified as key to maintaining investor confidence. In emerging economies, where energy needs are rapidly increasing, the application of these best practices presents both challenges and opportunities. Regulatory frameworks in these regions are often evolving, and companies must navigate complex political and economic environments while adhering to global standards. This review discusses how emerging markets can benefit from adopting globally recognized governance and investor relations practices to attract foreign investment and foster sustainable energy development. The theoretical insights presented offer a comprehensive understanding of the interplay between investor relations and corporate governance in the energy sector. Additionally, this review underscores the importance of adaptability and innovation in applying these best practices to the unique contexts of emerging economies.. Keywords: Investor Relations, Corporate Governance, Global Energy Sector, Emerging Economies, Best Practices, ESG Criteria, Stakeholder Engagement, Transparency, Risk Management, Sustainable Energy Development.

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The Economic Consequences of Investor Relations: A Global Perspective
  • Apr 8, 2015
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The Economic Consequences of Investor Relations: A Global Perspective

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Investor relations via Web 2.0 social media channels
  • Jan 18, 2016
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  • Larissa Von Alberti-Alhtaybat + 1 more

Purpose – The purpose of this paper is to investigate the use of Web 2.0-based social media for investor relations (IR), in the Middle Eastern (ME) context. IR is one of the under-researched topics of the corporate reporting subject area. This study seeks to contribute by investigating social media for IR in a ME context. It researches the perceptions of corporations, and individual and institutional investors regarding the phenomenon of social media for IR, given the particular cultural context. A conceptual model guiding future research is developed out of the analyzed data. Design/methodology/approach – The research approach is qualitative and exploratory in nature, as the aim is to analyze perceptions and opinions of participants, in order to develop a theoretical argument based on these. To this end, the study employs a qualitative methodology and interview data collection. Data are analyzed using qualitative research coding styles. Findings – Primary findings are encompassed in the theoretical framework, which theorises the adoption of social media for investor relation in particular but addresses voluntary corporate reporting in general. The study determines that there are various factors that support and hinder adoption, such as willingness to adopt social media for IR and potential risks and benefit, and that there are anticipated outcomes, such as improved communications between investors and corporations and a related power adjustment. The new element regarding IR that transpired out of the current study is the notion of investor empowerment and the directly related fear of lack, or essentially loss, of control. Originality/value – The ME societies are very interested in social media applications, and utilize these in a broad range of their daily work and private activities. IR, as part of voluntary reporting, have been subject of recent debate, as little guidance is available and corporations’ practices vary. The current study highlights these factors in a largely under-researched market, the ME, and focuses a broader knowledge contribution based on the current findings. Finally, the concept of power is investigated in both its conventional and postmodern sense.

  • Research Article
  • Cite Count Icon 3
  • 10.1111/1475-679x.12619
Common Investor Relations Representation
  • Apr 14, 2025
  • Journal of Accounting Research
  • David Volant

ABSTRACTThis study examines the capital market implications of common investor relations (IR) representation, a phenomenon in which multiple public firms share the same external IR representative. Using a difference‐in‐differences research design, I document that common IR representation is associated with greater overlap in institutional ownership and sell‐side analyst coverage as well as similarities in disclosure practices among clients—even those operating in different industries. These effects culminate in heightened return comovement among firms sharing IR representation. My findings provide insight into the role of IR companies as capital market gatekeepers and suggest that when a firm outsources its IR function, the IR company influences its capital market connectivity.

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INVESTOR RELATIONS OF STOCK MARKET AND FINANCIAL INSTITUTIONS
  • Dec 29, 2020
  • Formation of Market Economy in Ukraine
  • Wieslaw Macierzynski + 1 more

Investor Relations are often referred to as financial public relations. Investor Relations are a specific type of communication as there is no other area hedged around with so many rules as for when, to whom and why something is to be said. Experts in the topic of relations with investors need to possess extensive and thorough knowledge of public relations, as well as of how a capital market works. Every mistake within investor relations may result in a loss of a positive image and trust of stakeholders, but also influence the stock price, which the crises on the financial markets over the last two decades have made clearly evident. Investor relations can be considered to be the most difficult type of communi­cation. It is due to the fact that the consequences of information provided by the company have an immediate and clear-cut reflection in a share price, and therefore decide about the market value of the company. It means heavy responsibility, criminal included, of people who are in charge of IR. Investor relations can be defined as a process of managing information concerning business management, especially in the areas of finances, planning, marketing, production and control, between a public company and investors. The imperative of investor relations is building trust between the participants of a capital market, as well as ensuring proper and satisfactory for both parties relations between a company and its shareholders. A growing number of entities on the capital market make operations within investor relations increase in their importance. It is conditioned by external factors, mainly by changes in the situation on capital markets, both after the financial crisis of 2008 and the present global economic crisis. Considerable capital needs of the biggest countries, the necessity to recapitalise huge financial institutions and the biggest companies contributed to the fact that access to capital has become a lot harder, at the same time increasing its price. In the given circumstances, effective communication with investors may be one of the key factors contributing to creating a long-term advantage of the entity over its competition, and often, even a factor conditioning further functioning of a company. Keywords: investor relations, financial public relations, capital market, competition, stock market, financial institutions.

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The Impact of Effective Investor Relations on Market Value
  • Mar 9, 2008
  • SSRN Electronic Journal
  • Vineet Agarwal + 3 more

The Impact of Effective Investor Relations on Market Value

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The Emerging Area of Investor Relations: a Study of the Marketing Communications Activity Levels of Investor Relations Departments in U.S. Public Companies—Abstract
  • Oct 18, 2014
  • Jason A Losk + 1 more

The purpose of this study is to profile the investor relations function and perceived benefits thereof at public companies in the United States. A mail survey of 250 publicly traded companies was conducted on the qualitative perceptions of investor relations program activities and program effectiveness. Forty-five usable surveys were returned. The findings from the qualitative study of investor relations activities suggest that the tactics valued most by investor relations professionals are those that allow for directed, targeted, and customized communications with influential members of the investment community, particularly financial analysts and institutional investors. Comparatively, investor relations professionals do not find as useful other tactics that broadcast information to a large, non-segmented groups of stockholders and investment community members. However, these professionals also understand the necessity of these kinds of tactics as ways to disclose material information to shareholders. Respondents suggested in additional comments written on survey forms that the Internet and e-mail will become a widely used tactic in the distribution of information.

  • Research Article
  • Cite Count Icon 35
  • 10.1108/bl-03-2019-0081
Towards corporate transparency
  • Oct 22, 2019
  • The Bottom Line
  • Leana Esterhuyse

PurposeThe purpose of this paper is to determine whether companies recognised for the quality of their sustainability reporting are also adopting investor relations (IR) best practices for their IR webpages. Quality communications to all stakeholder groups may then speak to organisational transparency and integrated corporate communication management (CCM).Design/methodology/approachAn ordinary least squares regression model was developed to test the hypothesis that companies with quality sustainability reporting also adopts best practices in online IR. Sustainability reporting quality was signalled by inclusion of the company in a socially responsible investment (SRI) index. IR quality was proxied by disclosure scores compiled from content analyses of investor relations webpages.FindingsThis study find that inclusion in the SRI Index was positively and significantly associated with online IR quality, while controlling for other variables associated with voluntary disclosure behaviour.Practical implicationsFor retail and institutional investors in SRI Index companies, cost of information discovery is reduced as they can use the investor relations webpages as comprehensive source.Originality/valueThis study contributes to the literature on corporate transparency by operationalising reporting “transparency” in that it considers the combined communications output to both financial and non-financial stakeholder groupings. A 2 × 2 conceptual framework for corporate disclosures is proposed that reconciles legitimacy theory and voluntary disclosure theory as motivations. It also contributes to the paucity of research on the links between public relations and investor relations in corporate communications by demonstrating a joint contribution to transparency.

  • Research Article
  • Cite Count Icon 4
  • 10.2139/ssrn.893967
An Investigation into the Impact of Investor Relations on the Profitability of Director Share Trading
  • Nov 28, 2006
  • SSRN Electronic Journal
  • Millicent Chang + 2 more

An Investigation into the Impact of Investor Relations on the Profitability of Director Share Trading

  • Research Article
  • Cite Count Icon 9
  • 10.1111/jbfa.12592
Investor relations under short‐selling pressure: Evidence from strategic signaling by company site visits
  • Apr 5, 2022
  • Journal of Business Finance & Accounting
  • Xiaoxu Ling + 2 more

Exploiting the staggered deregulation of short sales in China as a quasi‐experiment, we investigate whether firms change investor relations (IR) strategy when they face short‐selling pressure. We document significant increases in IR efforts as measured by the frequency of company visits when firms’ stocks become shortable in the market. Our cross‐sectional tests further reveal that pilot firms’ engagements of such IR activities vary with their ex‐ante operating performance, accounting quality, short‐selling threat and ownership structure. Moreover, we find that pilot firms with higher IR efforts experience fewer subsequent short sales. We further document that corporate IR efforts are associated with more positive media coverage and facilitate subsequent external financing and capital investment. In addition to the site visits, we also find that pilot firms increase their response rates on online IR platforms. Collectively, results are consistent with our prediction that firms take proactive IR actions as strategic signaling to assist investor communication and discourage short sellers. The findings also suggest that IR activities are effective to reconstruct market perceptions and mitigate downside impacts on firms’ operations produced by short sales.

  • Research Article
  • Cite Count Icon 9
  • 10.1108/jaee-08-2023-0238
The association between institutional monitoring, political connections and audit report lag: evidence from the Malaysian capital market
  • Jun 19, 2024
  • Journal of Accounting in Emerging Economies
  • Ameen Qasem

PurposeThis study aims to examine the association between institutional investors’ ownership (IOW), politically connected firms (POCF) and audit report lag (AUDRL).Design/methodology/approachThis study employs a feasible generalised least squares (FGLS) model for panel data to examine the association between IOW, POCF and AUDRL for Malaysian publicly listed companies.FindingsThe findings reveal a statistically significant negative relationship between IOW and AUDRL, with this negative relationship being more pronounced amongst POCF. Additionally, the results demonstrate that the relationship between IOW and AUDRL varies depending on the domicile of IIs (local vs. foreign). Specifically, local institutional investors exhibit a negative and statistically significant relationship with AUDRL, whilst foreign institutional investors show a positive and statistically significant relationship with AUDRL.Originality/valueThe results of this study provide a new understanding of auditor responses to institutional investor monitoring and political connections (PCs) in an emerging economy.

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