Abstract
This study aims to verify the main characteristics of the scientific production on behavioral finance applied to the area of investor relations. Through a bibliometric research carried out in the Scopus database, 121 publications were found, which were analyzed by statistical and graphic techniques. The results indicate a numerically reduced and volatile production of articles on the subject, without robust growth so far. Few documents were found by author, institution, and journal, as well as a small number of connections, concerning citations, among them. This research area is thus largely unexplored within behavioral finance, although academic production in behavioral economics on the use of prospects for selling complex products is proportionally very broad. Bibliographic coupling indicated four main themes, the most relevant being the influence of the different disclosure means of financial information on investor behavior. These results suggest that the subject has not aroused the interest of researchers and that, although relevant, it is still little explored. On the other hand, the results indicate a broad field for further studies. These findings are relevant, since they allow a clear and comprehensive view on a relevant and still little explored theme.
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