INVESTIGATION OF THE ATTITUDES AND PURCHASING BEHAVIOR OF THE STUDENTS TAKING GREEN AND REVERSE LOGISTICS COURSE TOWARDS GREEN PRODUCTS: THE CASE OF NECMETTIN ERBAKAN UNIVERSITY

Abstract

In this study, it is investigated whether there is a significant difference between the attitudes and purchasing behavior of the students taking and not taking green and reverse logistics course. The sample of the study consists of students studying at the Department of Transportation and Logistics, Faculty of Applied Sciences, Necmettin Erbakan University in 2018-2019 academic year. In the study, a questionnaire consisting of 25 questions was applied to the students who took Green and Reverse Logistics courses. It was investigated whether there was a significant difference between the attitudes and the purchasing behavior of the students taking and not taking this course towards green products. As a result of the research, a significant difference was found in the attitudes of the students who took the green and reverse logistics course and the students who did not take the course towards the recycled products. Students who take the green and reverse logistics course are more moderate about recycled products and are interested in purchasing. One of the factors of this is the recycling issue in the course content and the contribution of recycled products to the environment. As a result of the research questions on green purchasing behavior which is another dimension of the research, no significant difference was observed between the students taking and not taking the course. Green purchasing behavior comes to the forefront with more material elements than environmental awareness. With the expression among the questionnaire questions “I take into account the price factor”, it was seen that the majority of the participants are looking at the price rather than the environmental impact of the products