Abstract
The Chinese society has undergone an important transformation in the last 20 years, withchanges in lifestyles due to increasing urbanization and rising income levels. The emergence ofmodern supermarkets, convenience stores, and hypermarkets has run alongside the changes inconsumers’ lifestyles, revolutionizing the Chinese food system and the nature of its food supply.Changes in food consumption patterns have also accompanied these shifts. One of thedistinguishing aspects of this modern food sector is the continuous introduction of new foods andbeverages to the market, and the communication of their associated attributes through labels, instoredisplays, and advertising. The purpose of this paper is to explore whether there have been anytrends towards the introduction of products with greater health, nutrition, and food safety attributesto help consumers attain healthier diets making trade-offs between purchase options. Results showthat there has been a rise in the number of new products in the Chinese food retail sector,particularly branded products introduced mainly by Chinese companies making food safety claims.It is clear, however, that the new food and drink products follow the consumption trendshighlighted in the literature, and, therefore, there are low chances that they will positively influencethe Chinese diet to an important degree, as they are mainly reinforcing the observed dietary trends.
Highlights
IntroductionThe Chinese society has undergone an important transformation in the last 20 years, with changes in lifestyles due to increasing urbanization and rising income levels
Introduction of New Food Products inChina: Is There a Trend towards Healthier and Safer Products?Montserrat Costa-Font *and Cesar Revoredo-GihaLand Economy, Environment and Society Research Group, Scotland’s Rural College (SRUC), Received: 14 January 2019; Accepted: 6 February 2019; Published: 13 February 2019 AbstractThe Chinese society has undergone an important transformation in the last 20 years, with changes in lifestyles due to increasing urbanization and rising income levels
The purpose of this paper is to explore the launching of food and drink products with health and food safety attributes in the Chinese market
Summary
The Chinese society has undergone an important transformation in the last 20 years, with changes in lifestyles due to increasing urbanization and rising income levels. The emergence of modern supermarkets, convenience stores, and hypermarkets has run alongside the changes in consumers’ lifestyles, revolutionizing the Chinese food system and the nature of its food supply. Results show that there has been a rise in the number of new products in the Chinese food retail sector, branded products introduced mainly by Chinese companies making food safety claims. According to Zhai et al (2014), the emergence of modern supermarkets, convenience stores, and hypermarkets has transformed the food sector and the nature of food supply in China, where the number of retailer from outside of China entering the market have increased since 1992. China’s food system used to be dominated by small farms, ration stores, and fresh markets, but this has shifted to a direct relationship between the manufacturer or processor and
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