Abstract
It is proved that the introduction of electronic commerce is an effective tool to improve enterprises’ efficiency and the ability to access global markets. The advantages and disadvantages of using e-commerce for the subjects of economic relations: consumers, enterprises, and the state have been analyzed. The goal of the work is the development of a theoretical and methodological framework, substantiation of the directions of functioning and regulation of e-business enterprises. Statistical evaluation of e-commerce development has been used as the main research method. Peculiarities of the use of acquiring as a service of technological information services for settlements on transactions made using electronic means of payment in a payment system have been considered. Based on the results of the study, the use of acquiring a small business with a view to its development of Digital Economy has been proposed. As a conclusion from the results of the study, the recommended means of ensuring economic security in the field of electronic commerce: two-step authentication, negative lists, customer order history, credit history verification, payer authentication, fraud modeling, fingerprint devices, card confirmation numbers, and address verification services.
Highlights
The development of the digital economy consists in creating market incentives, motivations, demand and forming needs for the use of digital technologies, products and services among the Ukrainian industrial sectors, spheres of life, business and society for their effectiveness, competitiveness and national development, growth in the production of high-tech products and the well-being of the population
The development of e-commerce has a stabilizing effect on the development of the economy due to the accelerated pace of creating a single information space: mechanisms of information interaction are being developed for almost all subjects of the world market; decentralization of resources, stimulating the independent development of market entities; acceleration of cash flow due to the use of electronic payment systems; a decrease in speculative capital and, an increase in investment in the manufacturing sector; creation of conditions for open competition in the markets of goods and services; acceleration of the process of market promotion of new goods, services and bringing them in a convenient form to the consumer
The development of electronic commerce significantly affects the state's economic policy, provides an impetus to increase the total volume of production, and contributes to the complete satisfaction of society's needs
Summary
The development of the digital economy consists in creating market incentives, motivations, demand and forming needs for the use of digital technologies, products and services among the Ukrainian industrial sectors, spheres of life, business and society for their effectiveness, competitiveness and national development, growth in the production of high-tech products and the well-being of the population. The digital economy is based on information and communication and digital technologies, the rapid development and spread of which already today affect the traditional (physically analogous) economy, transforming it from one that consumes resources to an economy that creates resources. Digitization leads to a significant transformation of markets. This is especially noticeable in the trade sector. The rapid development of modern information technologies and the World Wide Web plays an important role in various spheres of life, significantly contribute to the activation of civil and economic development, and guide entrepreneurship towards globalization
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