Abstract
ABSTRACT Organizational leaders may announce diversity initiatives, yet often these goals are never fully realized. When organizational leaders establish diversity goals, they frequently rely on internal marketing teams to implement them. Internal Marketing’s ability to influence Diversity Outcomes and Self-Rated Employee Performance may differ due to the moderating effects of the organization’s Diversity Ecosystem. The Diversity Ecosystem is a novel construct that involves an employee’s interpretation of an organization’s openness, aspects of organizational justice and voice. The development and understanding of a Diversity Ecosystem offer a key academic research contribution and potential managerial implications for diversity efforts.
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