Abstract

Intra-metropolitan comparisons were made in retailing labor productivity for a national sample of forty-nine SMSAs. Productivity levels were calculated for the CBD, the city excluding the CBD, and the suburban ring for 1958 and 1972. It was hypothesized that productivity would be lower in the CBD than in other areas of the city and metropolitan region due to inefficiencies in the CBD physical plant and the long term market decline for downtown retailing. The findings of this study did support this hypothesis, thereby suggesting the need for CBD firms to consider methods of increasing labor productivity in order to make the businesses more economically viable and more competitive with stores in suburban areas. While strategies on both the revenue and cost side can be used in attempts to increase CBD productivity, those on the cost side would appear to offer the greatest likelihood of an immediate response.

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