Intertextuality and interactivity as attributive properties of network creativity

Abstract

Intertextuality is a concept of postmodernism, meaning the interrelationship of diff erent texts. The fi rst idea close to the idea of intertextuality was outlined by M. Bakhtin, who proved that dialogicity is a property of any statement, but this concept was conceptualized in the works of Y. Kristeva in the 1960s. Currently, intertextuality is considered as any of the possible relationships between texts: quotation, allusion, parody, imitation, etc. Intertextuality, as M. Bakhtin showed, is inherent in any dialogue: between sources of speech utterance; between people using quotes, hints, and statements that are recognizable to both; between written sources, where diff erent texts contain similar or common excerpts, references, and reliance on methodology; between people and texts when the reader recognizes fragments of other texts in a given text, like an inlay or palimpsest (text written on a lost original text). Interactivity is the concept of correlation between subjects or actors of an action, which is expressed in their mutual activity. The author correlates these concepts with the characteristics of network creativity.