Abstract
Abstract The number of products based on internet financial platform has increased dramatically, but due to the lack of effective regulatory system and the information barrier of investors, product returns have been greatly discounted and investment risks have been greatly increased. How to select high-quality products in internet finance based on several indicators is an important multiple criteria decision making problem. In this regard, this study develops a Pythagorean fuzzy double normalization-based multiple aggregation (PF-DNMA) method to solve the problem of selecting internet financial products. Firstly, the key factors for evaluating internet financial products are identified. Observing that the Pythagorean fuzzy set is an effective tool to express evaluation information, we then extend the original multiple criteria decision making method named the double normalization-based multiple aggregation method to Pythagorean fuzzy environment. The PF-DNMA method is characterized by two normalization techniques and three aggregation tools, and thus is effective and robust in solving multiple criteria decision making problems. We deal with an internet financial investment problem by the PL-DNMA method and provide some comparative analyses with the Pythagorean fuzzy TOPSIS and VIKOR methods to illustrate the effectiveness of the proposed method.
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