Abstract
Insurance companies management is facing challenges of modern information and communication technologies, and in that direction appropriate internet business models are required for implementation of their activities into new electronic market environment.To straighten consumers’ confidence, the electronic distribution of these products means simplifying the products. This method of distribution makes the products more transparent, and that will lead to reduction of the unnecessary costs. Financial advices will be more available to consumers for buying certain product which does not preclude the need for agents, but still, internet can have a major role in consumers’ searches, choices and transactions.Transfer to e-insurance will lead to market expansion and will straighten competition between insurance companies.
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