Abstract
Digital technologies represented by the Internet have influenced micro-economic agents' cognitive decisions. We review the effects of Internet technologies on the cognitions and decisions of microeconomic agents systematically. For individuals, the Internet has reshaped their cognition with the information shock, the "Google effect," and social networks. Individual decisions depend on personal cognitions; hence we further clarify the impact of the Internet on individual behavior and decisions, such as fertility decisions, house purchasing decisions, and financial investment decisions. For enterprises, we consider Internet Big Data-assisted decision-making. Enterprises can make relevant business decisions such as targeted advertising, product improvement, and price discrimination by mining big data and using artificial intelligence algorithms. We find that internet technology can directly impact human intelligence (cognition) and influence individual decisions. Internet technology such as artificial intelligence algorithms can also assist individual decisions.
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