Abstract
The article is devoted to the generalization and descriptive analysis of foreign market entry strategies used by Russian non-energy companies. According to the research results, in most cases, the companies use either the replication strategy of offering a standardized product in all countries, or a strategy of limited adaptation products by local business units to local conditions. In addition, the author assesses the impact of the liability of foreignness effect on internationalization process of Russian non-energy companies.
Highlights
The current state of the export activities of the Russian Federation is characterized by a high share of commodity exports, which is about two-thirds of the total exports
The growth of total exports compared to 3 quarters of 2017 was 28 % (+71.3 billion dollars), the growth of non-energy exports was 16.5 % (+$ 14.9 billion)
Many of the companies carried out a step-by-step model of internationalization: first, they made expansion to other regions of Russia, these companies penetrated the markets of the CIS countries and later into other countries
Summary
The article is devoted to the generalization and descriptive analysis of foreign market entry strategies used by Russian non-energy companies. According to the research results, in most cases, the companies use either the replication strategy of offering a standardized product in all countries, or a strategy of limited adaptation products by local business units to local conditions. The author assesses the impact of the liability of foreignness effect on internationalization process of Russian non-energy companies. G. Internationalization Strategies of Russian non-energy companies. Статья посвящена обобщению и описательному анализу стратегий выхода на зарубежные рынки российских компаний неэнергетических секторов экономики. Автором оценивается влияние эффекта «Бремени иностранца» на процесс интернационализации российских компаний неэнергетических секторов экономики. Ключевые слова: стратегии интернационализации, российские неэнергетические компании, бремя иностранца, конкурентные преимущества. Г. Стратегии интернационализации российских неэнергетических компаний // Стратегические решения и риск-менеджмент.
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