International Practice of using Marketplaces as an E-commerce Tool: The Historical Aspect

Abstract

The development of globalization processes in the global economy and the digitalization of all spheres of human activity have set new trends and features of international economic relations, where marketplaces have become the cornerstone of the modern digital economy. Thanks to technological progress, phenomena such as e-commerce have appeared, expanding the range of commercial relations between subjects of international economic relations, which led to the creation of various digital platforms and marketplaces intended for purchase and sale. The variety of economic models and success factors make online trading platforms important players in the international market, is the main attribute of economic growth and increased online exports, as well as a tool to ensure actors’ competitiveness in the context of the transformation of the global economy, simplifying their access to markets. The share of businesses involved in cross-border trade using digital attributes is growing every year, which gives reason to believe that in the next few years, forms of trade will gradually leave offline platforms and conduct their activities online, which will affect export activities.