Abstract
Interactive broadband is becoming a reality in Europe, and related companies are changing and directing their activities towards this evolution. Convergence is the recent key word that implies a digital revolution merging fixed and mobile telephony, PC-Internet, broadcast, digital and interactive TV to form one single, integrated communications platform. Distribution channels are being digitised, developed and combined in a new manner. Voice, sound, pictures, mobile communications and the Internet are growing and merging into one. Broadband TV, the Internet, e-commerce, WAP and UMTS are the enablers of this evolution: movies will be loaded from the Internet in all parts of the world to all kinds of devices, television programs will be shown on the PC, people will shop by pushing a button on the remote control, and photos or videos will be sent to mobile phones. As can be seen in Chart 1 Interactive broadband formats will develop and can be requested by the end user. Interactive broadband services allow the user to fully interact not only via PC, but also via mobile phone and TV. Programs will be completely personalised, guided by Electronic Program Guides (EPGs).
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