Abstract
Information and communication technology (ICT) is revolutionizing the lives of people and operations of organizations. ICT has become a major driver of touristic sectors to effectively promote tourist attractions and services. As a result, many countries have succeeded in using ICTs and more precisely the internet to develop their tourism industries. However, the use of ICT in promoting tourist attractions in Ethiopia is still low. Hence, this survey research empirically studied the factors affecting the integration of ICT and tourism. The findings show that social influence, perceived usefulness, perceived ease of use, cost effectiveness, competitive advantage, and facilitating conditions such as experience, ICT resources and skill significantly affect behavioral intention to use ICT in the tourism sector of Ethiopia.
Highlights
Information and communication technology (ICT) is revolutionizing the lives of people and operations of business organizations
Implications and conclusions Using an extended Unified Technology Acceptance Theory (UTAUT), this empirical research found out factors affecting integration of ICT in tourism for promoting Ethiopian tourist attractions
ICT plays significant role in promoting tourist attraction, in the developed world and some developing countries, this research result shows that the integration of ICT in the tourism sector of Ethiopia is low
Summary
Information and communication technology (ICT) is revolutionizing the lives of people and operations of business organizations. Business organizations use ICT to process, store, disseminate, and promote their products and services globally. Beginning from the introduction of the internet, people have been accessing any information at anytime from anywhere. It is becoming inevitable to live without the aid of ICT. Being the world’s largest economic endeavor, tourism is enhancing economies of countries. It accounts for 10% of the global gross domestic product (GDP) and 8.7% of the world’s jobs (Meriague 2014). Due to globalization, strong tourism sector is considered to be a sign of a country’s social development, evolution, and progression (Meriague 2014)
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