Integration of Augmented Reality Elements in Hotel Management: Customer Experience
Introduction. The article explores the specifics of integrating augmented reality elements into hotel management and their sociocultural influence on the customer experience. Purpose and methods. The aim of the study is to analyse how the use of augmented reality technologies is transforming management practices in the hospitality industry by improving the quality of customer service and promoting service personalisation. The study employed general scientific methods of cognition: analysis and synthesis, induction and deduction, systematisation, comparison, generalisation, forecasting and modelling methods. Results. The findings show that augmented reality (AR) is developing rapidly in the context of digitalisation, significantly reshaping the customer experience. As of 2025, the global AR market has surpassed 50 billion USD, with around 31 billion USD attributed to the hospitality sector. In hotels, AR technology is actively used to enhance navigation, provide information on tourist attractions, offer virtual room tours, translate menus, and implement interactive 3D interfaces. It has been concluded that these innovations contribute to a higher level of service personalisation, increased customer satisfaction, and engagement, creating a new type of customer-centric environment. Conclusions. The scientific novelty of the study lies in the systematic justification of how hotel management is adapting to the introduction of AR technologies by transforming management models, functions, and processes. At the same time, the research identifies challenges management faces, including the need to consider privacy issues, technical accessibility of services, and the ethics of marketing strategies. The practical significance of the study is reflected in identifying strategic approaches for adapting hotel management to the conditions of digital transformation through the use of AR technologies.
- Research Article
1
- 10.1093/bjs/znab259.932
- Oct 11, 2021
- British Journal of Surgery
Aim The use of augmented and mixed reality technology is a novel and rapidly developing field. This technology has generated significant interest in surgery, however the evidence supporting its proposed benefits is limited. This systematic review aims to critically appraise the intraoperative use of augmented and mixed reality technology to improve surgical outcomes in order to provide directions for future research. Method This systematic review is registered with PROSPERO (CRD42020205892) and was performed in adherence to PRISMA guidelines. Studies reporting primary data on surgical outcomes of the intraoperative use of augmented and mixed reality technology were included. A structured search of major literature databases was performed. Risk of bias was assessed following the guidance of the Cochrane Handbook. Results 68 studies met the inclusion criteria, with 63 reporting the intraoperative use of augmented reality technology and 5 reporting the use of mixed reality. The number and methodological quality of these studies is increasing. The intraoperative use of this technology has been demonstrated to reduce operative times, intraoperative blood loss and lengths of hospital admissions in specific settings. The widespread adoption of this technology faces the challenges of its cost, technical precision and integration into the surgical workflow. Conclusions The intraoperative use of augmented and mixed reality technology is an area of research still in its early stages, with an increasing number of methodologically robust studies on the subject. Current results suggest that the use of this technology is safe and, in certain applications, has the potential to significantly improve surgical and health-economic outcomes.
- Research Article
2
- 10.32620/reks.2021.1.10
- Feb 27, 2021
- RADIOELECTRONIC AND COMPUTER SYSTEMS
This study examines augmented reality, which imposes on the world around us virtual objects, characters, filters, or other effects through a special camera. Currently, augmented reality is considered potential for pedagogical programs and it is beginning to gain momentum and be actively used. The use of augmented reality technology opens up new opportunities that increase productivity and efficiency in various industries, improve communication and knowledge transfer and make distance learning more comfortable and realistic. However, the factor of reducing the cost of production or the educational process due to the introduction of augmented reality is not yet fully disclosed and requires a detailed analysis, part of which is conducted in this paper. The existing types of augmented, virtual and mixed reality technologies were analyzed, their comparison was made, the current place in the market was determined, as well as their influence and role in modern education. The paper presents examples of the use of augmented reality technology in various fields, including in production, which demonstrates a significant increase in efficiency and confirms the relevance. An overview of the premises and laboratories, which now use virtual and augmented reality technologies for the educational process. The article also describes the shortcomings of the educational process, which can be corrected by introducing augmented reality technology. The economic benefit of using augmented reality in the educational process on a real example was calculated, due to which the expediency of this implementation was proved. Elements of the educational process are considered, the replacement of which with augmented reality will make education cheaper, and this means more accessible. An example of markers used for an augmented reality application in the field of aircraft construction is given. The tendency of the application of augmented reality and use in the educational process for the next years is analyzed, the branches in which it can be applied are considered and the expediency of its use is confirmed.
- Research Article
- 10.34172/doh.2022.02
- Mar 12, 2022
- Depiction of Health
Academic Librarians' Attitudes towards Augmented Reality
- Research Article
- 10.55849/jiltech.v3i2.675
- Jul 19, 2024
- Journal International of Lingua and Technology
Listening skills in a foreign language are an important component of an effective language learning process. Technological advances have opened up new opportunities to improve listening skills, one of which is through the use of Augmented Reality (AR) technology. This study aims to explain the potential use of AR in this context. The use of AR in foreign language learning provides an interactive and immersive experience for students. This technology allows users to combine the real world with digital elements, such as text or images, which can aid in the understanding and mastery of a foreign language. Various AR applications developed specifically for foreign language learning can create simulated situations where students can practice listening in real contexts. In addition, AR also allows personalization of learning. The AR system can be adapted to individual learners' ability levels, providing suitable exercises and challenges. This helps increase learning motivation and overall learning outcomes. This research also examines the challenges that may be faced in using AR, such as the accessibility of the technology and devices required, as well as the development of adequate content. However, as technology continues to develop, there are more and more opportunities to overcome these obstacles. In conclusion, the use of Augmented Reality technology can bring great benefits in improving listening skills in foreign languages. With the right approach and investment in the development of relevant technology and content, AR has the potential to become a valuable tool in foreign language education and can help students achieve higher levels of competency in foreign language listening. It is hoped that the results of this research can increase knowledge for pupils and students who utilize Augmented Reality Technology to Improve Listening Skills in Foreign Languages. The limitation of this research is that the researcher did not directly get involved in conducting this research, but instead distributed the questionnaire online.
- Research Article
- 10.1166/asl.2018.12424
- Oct 1, 2018
- Advanced Science Letters
This paper presents a study that sought to investigate student perceptions and attitudes towards the use of augmented reality (AR) technology for learning in Multimedia University. An AR mobile application was designed using Authentic Learning principles outlined by J. Herrington and L. Kervin, Educational Media International 44, 219 (2007) as a framework and developed using UNITY software. A Technology Acceptance Model was used to gauge student perception and to identify the factors that influence their intention to use AR learning materials. Results of the study indicate that students responded positively to the perceived use (PU) and perceived ease of use (PEOU) of the AR application, which led to a positive attitude towards usage (ATU) and intention to use (BIU). The encouraging response provides support for more research into the use of AR technology to enhance learning environments.
- Research Article
5
- 10.56134/jst.v2i1.35
- Apr 30, 2023
- Ceddi Journal of Information System and Technology (JST)
This research aims to explore the use of Augmented Reality (AR) technology in the context of cultural heritage preservation, with a particular focus on the Old Jami Mosque of Palopo. This research uses a qualitative case study approach to investigate the application of AR in preserving the mosque's cultural heritage. Data were collected through observation, interviews, documentary analysis, and system testing using the Unified Theory of Acceptance and Use of Technology (UTAUT) model. The findings from a questionnaire survey conducted with 50 respondents representing the general public, students, college students, traditional leaders, and tourists indicated a positive acceptance of the AR system, with an overall approval rating of 87% across various aspects. The results demonstrate that the developed AR application for the Old Jami Mosque Palopo enhances visitors' experience and understanding of the mosque's historical, architectural, and cultural values. The integration of AR technology has the potential to foster greater visitor engagement and contribute to the preservation of cultural heritage. This research provides insights into the potential and advantages of leveraging AR technology for cultural heritage preservation and provides an overview of the development of effective AR applications in cultural contexts.
- Research Article
- 10.47526/2023-4/2524-0080.05
- Dec 15, 2023
- Q A Iasaýı atyndaǵy Halyqaralyq qazaq-túrіk ýnıversıtetіnіń habarlary (fızıka matematıka ınformatıka serııasy)
The article "The use of mobile applications that allow the use of AR (augmented reality) technology in understanding physics phenomena" provides an overview of modern mobile applications designed to enrich the educational process in the field of physics using augmented reality (AR). In addition, he examines the benefits of using AR, such as increasing student motivation, improving understanding of abstract physics concepts, and creating interactive learning environments. The article provides examples of popular applications that allow you to visualize physical phenomena, conduct virtual experiments and demonstrate complex physical concepts using smartphones and tablets. The article discusses various applications available on the market and provides detailed information about their functionality and benefits. The article considers the following aspects: assessment of the role of AR technology in education and its impact on the educational process in physics; review of popular mobile applications capable of creating interactive and visual educational scenarios in AR to understand the phenomena of physics; analysis of the capabilities and limitations of each application, including accessibility, device compatibility and the quality of the educational content offered. This article gives a complete picture of how modern mobile applications with AR technology can make learning physics fun, interactive and effective, and experimentally proves its effectiveness.
- Research Article
- 10.31866/2617-796x.5.1.2022.261298
- Jun 30, 2022
- Digital Platform: Information Technologies in Sociocultural Sphere
The purpose of the study is to review the possible application of augmented reality technologies in modern media libraries and to argue the feasibility of using innovative developments in creating an updated information space for libraries. The research methodology is based on analysing existing innovative technologies used in libraries to modernize the media space, particularly the ways of applying augmented reality during the transformation of information centres in the media library. Scientific novelty. The paper presents an overview of existing ways of applying augmented reality technology in the information space organisation of modern media libraries, as well as offers new technological ways of library development and gives examples of AR use not only to promote reading or reference. Conclusions. The use of augmented reality technology in the development of media libraries is not a completely new trend. Everyone has long been familiar with augmented reality books, fairy tales, and educational materials. Nor is it an absolute innovation to use AR in research. Accepting today’s challenges, the library should not remain for all a common book depository, the only innovation where there is the use of modern digital technologies to access the resources of the collection. Due to the progress of the information society, the transformation of the library into a media library involves the creation of a radically new information space, which will provide a variety of information needs of users: from education to travel planning. This approach inevitably requires the use of digital technologies, including virtual and augmented reality technologies. The article considers various ways of using AR technologies, as well as the results of a student survey to create an innovative library space.
- Research Article
4
- 10.3991/ijim.v15i05.21043
- Mar 16, 2021
- International Journal of Interactive Mobile Technologies (iJIM)
<p class="0abstract"><span lang="EN-US">With every year’s start being a new beginning and a source of happiness, reigniting hopes and optimism around the world, the happiness and enjoyment of the year 2020 faded away quite earlier. It was not long into the year 2020 that the notorious COVID-19 hit the world. Millions of people died of it and billions of people got affected by it either directly or indirectly. With its impact on everybody, it drastically affected the business world as well; individuals lost their jobs and companies lost their businesses. However, companies learned to respond to the pandemic by converting their businesses to the online business model and the customers also shifted to online shopping. With this compelling shift, the customers still had the phobia of online shopping and tried to abstain from it as much as possible. To respond to this, a systematic review in accordance with the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) was developed to offer a systematic and holistic literature review of the research regarding customer confidence in online shopping particularly by the use of Augmented Reality (AR) technology. The database of this review includes a set of 54 systemically selected state-of-the-art articles from Scopus database covering empirical and theory research conducted in different countries with different resource endowments. The results show that the use of AR technology can help customers in overcoming their shopping phobia and thus, it can be a source of enhanced online business for companies. Some possible opportunities for future research are also illustrated in this paper.</span></p>
- Research Article
- 10.29408/edumatic.v7i2.23219
- Dec 20, 2023
- Edumatic: Jurnal Pendidikan Informatika
Autism is a neurobiological developmental disorder that affects the social, communication, and interaction abilities of children. Difficulty accepting and interacting with healthy foods, such as vegetables and fruits, is a common challenge for children with autism. To address this challenge, researchers propose the use of augmented reality (AR) technology as an interactive and enjoyable method to introduce vegetables and fruits to children with autism. This study aims to investigate the effectiveness of using AR in increasing the interest and acceptance of vegetables and fruits in children with autism by suggesting the use of augmented reality technology and applying the Picture Exchange Communication System (PECS) technique. The PECS method is a communication training technique that uses pictures or symbols to assist children with autism in communication. This application is designed using the Unified Modelling Language (UML) tools. Testing of this application is conducted through alpha and beta testing. The results of alpha testing using black box testing conclude that the application runs smoothly without any functionality issues. The results of beta testing, with an average of 82.50%, suggest that the use of the PECS method and AR technology can enhance communication skills and motivation in introducing vegetables and fruits and can help children with autism follow a gluten-free casein-free (GFCF) diet to reduce the symptoms experienced by children with autism.
- Research Article
1
- 10.30977/bul.2219-5548.2021.95.0.235
- Dec 16, 2021
- Bulletin of Kharkov National Automobile and Highway University
The use of artificial intelligence is a modern important trend in the creation of promising information and control systems of vehicles, including special purpose. The high demands on augmented reality software simply cannot rely solely on human programming to display virtual objects against the real world. Neural networks and machine learning can perform these tasks with much greater efficiency and can greatly improve the augmented reality experience. Goal. The purpose of the article is to develop the concept of convergence of augmented reality and artificial intelligence technologies for special purpose vehicles. Methodology. Artificial intelligence technologies contribute to the transformation of the economy, labor market, government institutions and society as a whole. The use of artificial intelligence technologies helps to reduce costs, increase production efficiency, quality of goods and services. Augmented reality technology offers more innovative methods of visualization by expanding the boundaries of reality, controlling the perspective of the object and visualization in a real context. Results. The concept of convergence of augmented reality and artificial intelligence technologies for special purpose vehicles based on a synergetic approach has been developed. An integrated intelligent information and control system for special purpose vehicles with augmented reality technology has been developed. Originality. Using the convergence of augmented reality and artificial intelligence technologies for special purpose vehicles. Practical value. Convergence is the foundation for achieving numerous positive social and economic effects. The use of augmented reality technology and artificial intelligence can significantly increase the efficiency of special purpose vehicles.
- Research Article
2
- 10.35784/iapgos.6715
- Dec 21, 2024
- Informatyka, Automatyka, Pomiary w Gospodarce i Ochronie Środowiska
The minimally invasive spine surgery, sometimes referred to as MISS, has changed spinal therapy by minimizing the length of time required for recovery, as well as the amount of worry and suffering that patients experience. Before we can consider the surgery to have been successful, there is a critical problem that has to be addressed. The use of augmented reality technology has been gaining traction over the course of the last few years as a method of improving the accuracy of MISS management. This research has a significant focus on the applications of augmented reality in minimally invasive spine surgery as its core investigation. The use of augmented reality (AR) technology, which supports medical professionals in performing difficult spine procedures, allows for the provision of real-time placement suggestions as well as information that is specific to the patient. This has a number of major benefits, some of which include improved vision, more accurate tool placement, and less problems. In order to include augmented reality into MISS, it was necessary to have a user interface that was easy to use, a data integration system that was comprehensive, and recording mechanisms that were reliable. It is necessary to make the necessary modifications to the registration process, delays, and physical issues before bringing it into clinical practice. This procedure must be completed before it can be implemented. In the context of this research project, an application for smartphones that is integrated with augmented reality is currently being created with the purpose of boosting minimally invasive spine surgery. "The innovation of this research is the creation of a mobile AR interface that bridges the gap between accessibility and high-quality surgical visualization tools, offering an alternative to traditional AR systems." This AR smartphone application is the first of its type to combine cost, accessibility, and sophisticated visualization features, resulting in a whole new approach to surgical help that is unlike any other surgical procedure.Using Unity3D, the Vuforia AR camera, and C#, the software is able to create an augmented reality (AR) experience for mobile devices. This objective is realized via the utilization of these three components. Technology that are regarded to be industry standards include HoloLens and head-mounted displays (HMDs), which are examples of augmented reality technology. On the other hand, the vast majority of people are unable to make use of them because of the tremendous cost that they carry. When it comes to visualizing three-dimensional MRI spine pictures, this technology offers an approach that is more efficient and economical. Taking into consideration the results of this study, it would seem that surveys and formal evaluations that make use of MISS and augmented reality might possibly be beneficial. By using augmented reality (AR), medical practitioners may be able to more effectively see important structures, plan surgical operations, and identify the required equipment, which may eventually result in improved patient outcomes. Increasing the capabilities of augmented reality technology, finding new uses for it, and incorporating artificial intelligence-driven decision improvement are the goals of the researchers.
- Research Article
17
- 10.36676/irt.v9.i5.1483
- Dec 30, 2023
- Innovative Research Thoughts
The digital and automotive application ecosystems have been rapidly transformed by augmented reality (AR). Mobile app augmentation in the automotive sector has shown a lot of potential in terms of improving user engagement and the overall experience. Exploring the impact of augmented reality on user engagement, advantages, problems, and future possibilities in automotive mobile apps is the focus of this research. With the use of augmented reality (AR) technology integrated into automobile smartphone applications, users may enjoy real-time experiences, navigational assistance, and virtual vehicle customisation. The most essential benefit of all of these additions is the improvement they bring to user engagement and happiness. By superimposing digital information over the user's actual surroundings, the technology creates an immersive and natural experience. It has also covered the difficulties of implementing automotive applications, such as the high cost of developing robust technology and concerns about user privacy. On the other hand, with the advent of new affordances, the future seems bright for the widespread use of augmented reality technology. Because of this, augmented reality (AR) for automotive mobile apps has a promising future in terms of innovation and integration across different parts of the user experience. That is why augmented reality (AR) in car applications greatly improves the quality of life for the user. Its real-time interaction features cater to users' wants and preferences, greatly improving the overall user experience. As augmented reality develops further, it will play an increasingly important role in the car sector, opening up a wide range of possibilities for consumer engagement and happiness.
- Research Article
2
- 10.1051/e3sconf/202236304051
- Jan 1, 2022
- E3S Web of Conferences
Currently augmented reality technology, as one of innovative tools, is rapidly penetrating the process of mastering a foreign language, helping to diversify and optimize the learning process for a new generation of students. The use of augmented reality technology in the foreign language educational process helps to increase motivation of students to study a foreign language at a university. The purpose of the study is to examine and analyze the impact of augmented reality technology on future soil specialists’ motivation in the process of learning English as a foreign language. To achieve the goal of the study, a comprehensive research methodology was chosen: theoretical analysis of scientific, pedagogical and methodological literature on the topic of research, pedagogical observation, survey, interview, analysis of the research results. Along with traditional methods, the elements of augmented reality were introduced in the process of teaching a foreign language to first-year students of non-linguistic specialties in order to identify the effectiveness of the influence of the technology on students’ motivation in learning English as a foreign language. The authors conclude that the technology of augmented reality has a didactic potential in the study of a foreign language in general and in the study of foreign language terminology of chemical elements in particular.
- Research Article
- 10.2196/69471
- May 12, 2025
- JMIR Pediatrics and Parenting
IntroductionAdolescent girls and young women in sub-Saharan Africa (SSA) represent 4 out of every 5 newly diagnosed HIV cases among adolescent girls and young women globally. Leveraging augmented reality (AR) technology for HIV prevention and treatment holds significant potential among young people. However, there is a knowledge gap regarding the acceptance of AR by adolescent girls and young women in SSA.ObjectiveThis study aimed to assess the likelihood of adolescent girls and young women in Cameroon using AR for HIV testing, prevention, and treatment. The study findings will lay the groundwork for developing AR-based interventions to prevent and treat HIV in Cameroon and beyond.MethodsThis was a cross-sectional survey conducted in Yaounde, Cameroon, in which 637 adolescent girls and young women were recruited using a combination of multistage cluster and snowball sampling techniques. We used an electronic survey to collect data on participants’ knowledge, prior use of AR technology, and likelihood of using AR technology for HIV prevention and treatment, and associated factors. Multivariate ordinal regressions were used to analyze the factors associated with the likelihood of adolescent girls and young women using AR to prevent HIV.ResultsThe study showed that 84% (536/637) of adolescent girls and young women had never heard of AR before this study, and only 8% (49/637) had prior experience using AR. Participants’ median age was 22 (IQR 21‐24) years, with the majority (362/637, 56.8%) aged between 21 and 25 years. Despite the low usage rate of AR among participants, there was a high likelihood of using AR to promote HIV prevention and treatment. Specifically, 72% (459/637) of participants reported that they were likely to use AR to visualize the HIV transmission process, while 73% (465/637) and 74% (471/637) reported the likelihood of using AR to learn about pre-exposure prophylaxis (PrEP) and how HIV medication lowers HIV viral load, respectively. More importantly, 54% (342/637) and 50% (319/637) of participants reported that they were extremely likely to use AR to learn the correct way of using condom and self-testing for HIV, respectively. The high likelihood of using AR to prevent and treat HIV was associated with a higher education level (P=.01), having ever tested for HIV (P=.03), and a history of previously using health apps or searching for health information on their phones (P<.001).ConclusionsThe likelihood of using AR technology to promote HIV prevention and treatment is high among adolescent girls and young women in Cameroon. Future research should focus on exploring the preferred features of AR-based digital health interventions and consider methods of implementing them in the context of Cameroon or SSA.
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