Abstract
AbstractThis paper aims to understand and apply an integrated method combining Netnography with text mining to measure or assess the satisfaction/dissatisfaction of consumers using online travel services in India. Study helps us to understand satisfaction and dissatisfaction of consumers with the help of text mining and travel related online ratings from review website, social platforms, various related blogs etc. in India. Considering the growth and popularity of E-commerce in tourism Industry in India, it is possible to have an integration of both this aspect together, which can integrate features of text mining and netnography together in providing benefits to consumers and travel companies in India.KeywordsE-commerceNetnographyTourismText miningRapidMinerTraveller
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